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Jasleen
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Jheeta
Public Relations Portfolio
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Email: jkjheeta2@gmail.com
Welcome to my portfolio! ​I am a Public Relations student at Humber Polytechnic with a passion for strategic communication and storytelling. This portfolio highlights the projects I’ve completed and the extracurricular activities that have enriched my learning experience. I am a public relations enthusiant, hoping to connect with others.

Resume
Bachelor of Public Relations
Writing Samples
Traditional News Release
This news release was written for a class I took on media writing. The news release is informing the public about a new app that will improve public safety and the transit experience.
Media Alert
This media alert was written for the Bachelor of Public Relation's program-wide project. My team created a communications plan to market a new product for Kicking Horse Coffee Co. The media alert was one of the tactics.
Briefing Notes
The briefing notes were writing for a writing class focused on communication within an organization. The notes were prepared for the CEO of a fictional comapny in regards to a large-scale event being hosted in Toronto.
Speech
This speech was written for the Heart and Stroke Foundation of Canada in a class centred around organizational writing. I wrote the speech for Dr.Williams, an imaginary doctor, who will be educating teeangers about the dangers of vaping.
Brochure
This brochure was also produced for the Heart and Stroke Foundation of Canada to educate youth about the dangers of vaping in our Writing 5: Writing for the Organization class. I created the brochure on Canva, staying consistent with branding.
Matte Story
This matte story was written for a public relations writing class. I wrote about the climate crisis and how sustainability can be implemented into our daily lives. The story was written on behalf of Mars, Incorporated.
Fact Sheet
For media writing, I produced a fact sheet outlining key details about the TTC Connect app - a fictional app my group created to help TTC passengers. I provided detailed information about the purpose and function.
Backgrounder
For media writing, I also wrote a backgounder for City of Toronto. I used
professional language and followed the expected format.
Photo Captions
As a part of the pubilc relations program, students are expected to generate professional captains when using pictures from the internet. For a media relations assignment, I created three professional-level captions describing the contents of images.
Executive Summary
In our program, we learn how to communicate using concise language. I edited an existing executive summary to make it more effective and accessible to the general public. I made sure CP style is being followed.
Business Plan
In my second year, I took a course focusing on business fundamentals. For an assignment, my group created a business plan for OHO Coffee. We provided the business with communication and marketing recommendations.
Newsletter
For the Bachelor of Public Relations newsletter, I wrote an article on the Humber scholarship dinner. I shared information about the event and how it supported scholarship receipients. This article was significantly relevant as many PR students win scholarships each year and the professor wanted to convince more students to apply.
Profile
This profile was written about Paul Milando - a voice actor. To teach students interview skills, our professor invited Milando to our class. I asked strategic questions and produced a profile, highlighting his achievements.
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